A Dad, a Daughter, and a Dog visit the Roof flashing Manufacturer!

A Dad, a Daughter, and a Dog visit the Roof flashing Manufacturer!

I believe that staff, by and large, all try their best to do a good job. At DEKS I think that the staff are all really trying hard almost all of the time. There are times for all of us when we can be a little off our game.

That’s OK, life is not perfect.

I have been working really hard for years in business, trying to grow and develop a career. My focus has been on business leadership roles, with passions around marketing, sales and innovative product development. I have worked hard for years to develop a really complete skill set in business strategy. It’s my selling point when I am looking for new opportunities. Well, it was. It was right up until I was reading a white paper one day and the author quoted a famous business leader,  “Culture eats strategy for breakfast”.

I thought about this comment for a while. The more I thought about it the more I could think back of examples that supported it. Strangely enough, the best example of this came from the worst boss I ever had. An amazing global company with great strategy and a poor boss created a terrible culture. No matter how good the strategy, the culture of the business prevented success.

On the other hand, one of the greatest bosses I ever had oversaw wonderful results without much strategy at all. More kind of organized Chaos.

So the last couple of years my focus has shifted to culture. I still ensure we have solid well-targeted strategies, but culture is number 1.

National Building Codes, Standards and Regulations is similar to navigating through chaos, use our guide here to help.


I had an early morning customer meeting recently and on my drive back to the office for no particular reason I was reflecting on that quote: “culture eats strategy for breakfast”.

Arriving at the office I was greeted in reception by an aging Jack Russel terroir named Lu Lu. She belongs to the elderly mother of one of our customer service staff. As her mother was in the hospital the dog can get anxious on its own so she was spending some time at DEKS.

In the hallway, I meet a senior looking gentleman breaming from ear to ear with a grin. Oh, I know that grin, its pride. His son, one of our Sales Managers had just given his dad a tour of the business and an overview of his role.

Up the stairs and into my office. I look up and the cutest little girl you ever saw is on tippy toes trying to write on the whiteboard. She is the 4-year-old daughter of our Product Manager.

As I sat at my desk I thought of the quote again “Culture eats strategy for breakfast”. It really does and we have A Dad, a Daughter and a Dog visiting our office today to prove it.


Kristian Speers is the head of DEKS Industries. His career has spanned 20 years in business leadership roles. He headed up ASSA ABLOY’S electro-mechanical division which appeared on the Forbes top 100 most innovative companies list 3 years in a row. His passion for delivering valued product innovation and unique customer experiences drives a relentless schedule. His other obsession is fast motorcycles, often the office is adorned with the latest Superbike or a classic vintage motorcycle.

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  • Hello! I just wish to give you a big thumbs up for your excellent information you’ve got here on this post.
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  • Very good write-up. I certainly love this website.

    Stick with it!

  • You are so right Kristian.
    After 40 years in management I agree with you; it does not matter how many “budget forecasts” you do, if you do not have your Staff happy and contented with how the business works then you will always struggle and miss your targets. In my mind Happy Staff = Happy Customers = Awesome Company & Sales.
    The new website is very comprehensive and easy to navigate too.
    Great Work Everybody !!

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DEKS Industries is the world’s leading innovative manufacturer of plumbing, roofing, HVAC, washers and civil products. Established 1947.